David Bailey Joins JT as Creative Director
AMA Motocross Champion Returns To His Roots With The Iconic Gear Company
July 26, 2011 - Los Angeles, CA - Few companies in motocross history have made quite the impact that JT Racing has. From the '70s to the '90s athletes wearing the iconic JT brand were recognized as the best of the best, and within that select community, David Bailey was considered to be in a class his own. The AMA Hall of Famer was a "poster child" for the brand from his days as an amateur all the way through to his pro racing career, and now with the resurgence of JT Racing USA, Bailey is back on board!
Beginning in 1979 Bailey racked up national and world motocross victories and championships until a career-ending practice crash prior to the 1987 season left him paralyzed. Through it all, Bailey’s winning spirit and drive exemplified the essence of JT Racing. Now, as the company enters a new era in 2010 under the guidance of CEO David Dray, JT Racing USA is proud to welcome Bailey back as a part of the iconic brand. As the company’s new Creative Director, Bailey will play a key role in the look, feel and message of JT Racing USA.
"When the new CEO of JT (David Dray) first contacted me I thought one of my friends was playing a joke on me," Bailey said. "Between his excitement and his vision for the revival of JT Racing, I really couldn't believe it. Now I'm here and it is real! After seeing the new products they released, I knew I could help them do it even better and that's what they want from me."
"It was the same when ESPN called back in 1994 to see if I could help with the TV broadcast they were planning to air," Bailey continued. "Piece of cake! But with JT, it is personal and actually emotional at times. It was the gear I wanted as a kid and won all my titles in and it was the first real job I ever had when my career ended. So in many ways, I'm right back where I belong, and where I want to be!"
The JT Racing revival is materializing under the guidance of CEO David Dray, a lifelong motocross enthusiast and clothing industry entrepreneur. "We are very thrilled and honored to have such an icon of the sport as David Bailey, back on the JT Racing USA team," Dray commented. "Before as a legendary rider and now as our Creative Director, David is one of the key components to help continue the JT Racing Legacy!"COMMENT